Mobile Purchasing Trends
Black November Shopping
Black Friday and Cyber Monday are over, but deals will definitely continue throughout the holiday season. The trends and outcomes from this year’s November shopping holidays are very telling for what we can expect in overall purchasing trends this season. Forbes published some retail trends that are important to watch this season.
In-Store Traffic Down, But Spending Up
While brick-and-mortar stores saw a decline in traffic, they actually saw an increase in in-store sales. Many see online shopping as an easy alternative to fighting the crowds, and stores are only benefiting from this as well.
Thanksgiving Day Beat Black Friday
With the rise of online shopping, Thanksgiving Day actually beat Black Friday for online sales.
Mobile was the star of shopping during not only Cyber Monday, but also Black Friday. In years past, mobile was a large source of traffic, but many buyers were hesitant to purchase through their mobile device. This year shoppers didn’t just browse on their phone, but did a majority of their purchasing through mobile devices.
Mobile Purchasing for Businesses
As mobile purchasing continues to increase, businesses must be ready to adapt to mobile purchasing practices. Mobile procurement provides you with an easy-to-use, mobile purchasing platform that allows all the right users mobile access.