Costco Online Shopping
As shopping is increasingly moving online and mobile, some businesses have been seemingly late to the game. Costco traditionally focused mainly on in-store sales, but its recent push for increasing online sales has been extremely successful. They reported 28.5% sales growth in their e-commerce on their latest quarter.
This incredible growth is the result of new efforts to push e-commerce, such as e-mail marketing, two-day delivery, grocery delivery, and ‘while supplies last’ offers. Arguably, Costco is not doing anything extremely out of the box, but capitalizing on their existing good brand by extending and opening their e-commerce sales.
Their e-commerce growth is a good indicator that Costco will continue to be a strong contender against competition like Walmart, Target, and Amazon.
With their new push for online sales, including an easy-to-use mobile app where members can make purchases, Costco is sure to see continued sales growth through their online efforts.
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